Atlantis, The Palm | Brand Storytelling
I'd just returned from a short vacation in the Himalayas, when I was informed about the pitch. I spoke briefly about the brief but was brimming with stories from the holiday. I never spoke about where I stayed (which happens to be one among the Top50 boutique hotels in the world), but instead, about the experiences that stayed with me. Call it a serendipitous encounter, I knew I had something to make our way in. To share stories, not amenities. To share emotions, not guestbook scrawls. To offer souvenirs, not petty offers. To capture this rare experience against the silent, yet majestic backdrop of a sun-kissed Atlantis.