City Walk | Design Language
City Walk is one of the most characteristic, urban lifestyle destinations by Meraas. A brand that is known for its tasteful design and thoughtful hospitality. We were pitted against 8 agencies in the region, and won the creative duties for the brand in just one round of presentation. This whistling glory resulted in a brand film, a wide-spread outdoor and press campaign, along with simple yet high-scoring collaterals like this monthly newsletter. Apart from a holistic presentation for the brand City Walk, we also distributed these newsletters at the beginning of the pitch, demonstrating our strategic understanding of their audience and community at large.