Bronze - Direct, Ad fest, Thailand 2014
Bronze - Direct Spikes Asia, Singapore 2014
Silver - Direct, Goa fest 2013
Rotract x IMA | Health Capital
An idea can change your life. In this case it redeemed the loss of my grandfather. He lost his life to an often-ignored lapse in the health system- 'ILLEGIBLE PRESCRIPTIONS'. This project will forever remain the most-dear moment in my career. A simple design change that stirred a massive shift in the way doctors practised medicine. On the back of this campaign, Indian Medical Association (IMA) declared it compulsory for every Doctor to write their prescriptions in block letters.