INFINITI | Limitless
There is an air of undeniable mediocrity surrounding automobile advertising in the Middle East. Not the kind of pondering one must entertain while working on a pitch for a leading car brand. Well at least I knew well enough to steer clear from cliches and conventional sale ads, for what was one of the biggest clinchers of the year. While we at MullenLowe were tasked to create something transient for a sale period, we managed to turn it into an opportunity that keeps on giving. Here's how.