We went from distributing ear plugs in-store to producing a series of films that interrogate those miscreants who didn't crunch responsibly; making it a seamlessly integrated campaign that hit home with the young spirit of KFC consumers.
We even identified ambient locations like cinema, college libraries and office corridors, targeting people with topical messages to crunch responsibly.
We even turned the tray mat into a light-hearted pledge towards crunching responsibly.
Followed by some more fun ideas that couldn't get our client's blessings.
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