Red Bull Malja (Interactive Design)
Woven in the true fabric of Bahrain, is a project that is larger than a mere marketing plan. Malja was launched on January 30, 2015, with a single-minded mission to bring local culture and arts to the forefront by making it part of the everyday life of Bahrain. While Malja provides up-and-coming artists with the space and tools to nurture their skills; we were tasked to dress up their online presence and reach out to people with a digital presence that connects with the Bahraini youth. Here's a snapshot of our plans in making this urban loft into a local phenomenon.