Red Bull | Open Water Party
Sometimes the lines between work and play are quite blurred. Working on Red Bull sure kept us awake at night, but then we often partied through the day- the launch of Red Bull Yellow Edition, for instance. Red Bull Open Water Party 2016 was more than a promotional affair for my team. We wanted to make a splash by designing a tropical experience in the middle of the desert. We summoned the tropics in form, colour, music, decor and in every little piece of communication we put out. It paid off, I guess. It was been rated one of the best promotional parties for the year 2016 by Timeout Dubai.