Dubai Lynx 2014 - Environmental Design - Finalist
Dubai Lynx 2014 - Promo & Activation - Finalist
Dubai Lynx 2014 - Promo & Activation - Finalist
__________________________________________________________
Sanctuary Asia | Wear No Animals
Find humans in an act of brutality, and we call them ‘animals’. But the truth is that, the only animal that displays brutality is humanity itself. Every year millions of animals become a part of this punishing cartel of wildlife trade. They are shot, beaten to death or even skinned while their hearts are still beating. All this only to be processed into fashion products that decorate the glossy uptown retail displays. So when Sanctuary Asia wanted to reach out to the young and impressionable minds of Dubai, our task was to throw light on the issue of animal exploitation in a way that was both striking and informative. We created a disruptive activation using the most powerful expression: Art.